1.2 What Can it do for Me?

1.2  What Can it do for Me?

 

 

 

In three words, earn you money.  More relevant ads

on your pages translates into more clicks–and more

money that you receive. Because when users click on an ad, Google will pay you. If you've set up your own sales team, you'll get an additional benefit: AdSense complements their efforts.  It doesn't compete with them.  With AdSense, you get a reporting page that gives you a breakdown on how your ads are doing and what they're bringing in.   

 

Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is. And since

Google provides the ads, you don't have to spend time

talking to your advertisers.

AdSense represents advertisers that span the

spectrum.  These advertisers range from large global

brands to small and local companies. And ads are targeted

by geography so global businesses can display local

advertising easily. One more thing: you can use AdSense

in many languages.

 

So how does AdSense figure out how to do all this

targeted advertising?  Well, AdSense has the ability to

deliver relevant ads because the gurus at Google

understand how web pages really work and they're

continually refining their technology to make it smarter all

the time. 

For example, some words can have several different

meanings depending on context. You've seen th is happen

with —two" and —too" and —to."  Google technology is smart

enough to understand these distinctions from the context

that the word appears in, so you get more targeted ads.

When you put a Google search box on your site you

start making money off of web searches that people do on

your site. This ability to search off of your page keeps

them on your site longer–since they can search from right

there where they are–and it will only take you a few

minutes to get AdSense up and running.   The best part, of

course, is that AdSense is free for you to use.